A $422K cluster buy for Vital Farms Inc (VITL) on 05/13/2026 after 7 months of no clear discretionary insider activity trend.
| Action | Amount | Date | Insider | Role(s) | SEC Filing No |
|---|---|---|---|---|---|
| Buy | $25K | 05/15/2026 | Post Denny Marie | Director | 0001193125-26-227110 |
| Buy | $30K | 05/18/2026 | Pappas Peter Nicholas | CSO and President, Eggs | 0001193125-26-229079 |
| Buy | $5K | 05/18/2026 | McKeon Kathryn | CMO and GM, Butter | 0001193125-26-229080 |
| Buy | $20K | 05/19/2026 | Amoo-Gottfried Kofi Owusu | Director | 0001193125-26-231003 |
| Buy | $50K | 05/19/2026 | Coon Stephanie | Chief Strategy Officer | 0001193125-26-231005 |
| Buy | $50K | 05/19/2026 | Ruiz Gisel | Director | 0001193125-26-231007 |
| Buy | $51K | 05/21/2026 | Flanagan Glenda J | Director | 0001193125-26-234748 |
| Buy | $21K | 05/21/2026 | Kennedy Kelly J. | Director | 0001193125-26-234747 |
| Buy | $100K | 05/21/2026 | Holland Joseph Michael | Chief Supply Chain Officer | 0001193125-26-234745 |
| Buy | $51K | 05/21/2026 | Cyr William B. | Director | 0001193125-26-234746 |
| Buy | $20K | 05/21/2026 | Van Hoven Reena Chauhan | Chief People Officer | 0001193125-26-234749 |
| Action | Insider | Role(s) | Total Change | % Change |
|---|---|---|---|---|
| Buy | Post Denny Marie | Director | $25K | 18.4% |
| Buy | Pappas Peter Nicholas | CSO and President, Eggs | $30K | 4.3% |
| Buy | McKeon Kathryn | CMO and GM, Butter | $5K | 1.2% |
| Buy | Amoo-Gottfried Kofi Owusu | Director | $20K | 8.3% |
| Buy | Coon Stephanie | Chief Strategy Officer | $50K | 10.4% |
| Buy | Ruiz Gisel | Director | $50K | 15.2% |
| Buy | Flanagan Glenda J | Director | $51K | 19.4% |
| Buy | Kennedy Kelly J. | Director | $21K | 12.2% |
| Buy | Holland Joseph Michael | Chief Supply Chain Officer | $100K | 48.6% |
| Buy | Cyr William B. | Director | $51K | 77.0% |
| Buy | Van Hoven Reena Chauhan | Chief People Officer | $20K | 9.5% |
| Action | Amount | Date | Insider | Security | Type | SEC Code |
|---|---|---|---|---|---|---|
| Buy | $25K | 05/13/2026 | Post Denny Marie | Common Stock | Discretionary | Purchase |
| Buy | $50K | 05/13/2026 | Ruiz Gisel | Common Stock | Discretionary | Purchase |
| Buy | $30K | 05/14/2026 | Pappas Peter Nicholas | Common Stock | Discretionary | Purchase |
| Buy | $5K | 05/14/2026 | McKeon Kathryn | Common Stock | Discretionary | Purchase |
| Buy | $21K | 05/14/2026 | Kennedy Kelly J. | Common Stock | Discretionary | Purchase |
| Buy | $100K | 05/14/2026 | Holland Joseph Michael | Common Stock | Discretionary | Purchase |
| Buy | $51K | 05/14/2026 | Cyr William B. | Common Stock | Discretionary | Purchase |
| – | 05/15/2026 | Pappas Peter Nicholas | Common Stock | Non-discretionary | Grant/Award | |
| Buy | $20K | 05/15/2026 | Amoo-Gottfried Kofi Owusu | Common Stock | Discretionary | Purchase |
| Buy | $50K | 05/15/2026 | Coon Stephanie | Common Stock | Discretionary | Purchase |
| – | 05/15/2026 | Coon Stephanie | Common Stock | Non-discretionary | Grant/Award | |
| Buy | $51K | 05/18/2026 | Flanagan Glenda J | Common Stock | Discretionary | Purchase |
| Buy | $20K | 05/19/2026 | Van Hoven Reena Chauhan | Common Stock | Discretionary | Purchase |